2/12/10 – AMB 2010 Points the Way to Recovery for the Metalworking Industry
2 December 2010
The metal working industry celebrated as the second Exhibition for Metal Working at the New Stuttgart Trade Fair Centre in attracting 86,202 visitors. AMB 2010 even managed to slightly exceed the excellent visitor figure from 2008 (85,143) and the proportion of international visitors rose from 7 to 11 per cent. Visitors from more than 80 countries were recorded. The largest group of visitors came from Austria, closely followed by Switzerland, France, Italy, Turkey and China.
AMB 2010 set a new record with 1,346 exhibitors. The proportion of foreign exhibitors also increased from 20 to 25 per cent. 29 countries were represented in total.
The focal points of AMB 2010 were metal cutting and metal-removing process machine tools and precision tools. According to the event organisers AMB maintained its number 1 position among leading international industry exhibitions and moved Stuttgart up to one of the most important high-tech trade fair venues in Germany and the world.
Investment in the metalworking industry is also back to form. "According to the results of our visitor survey, visitors’ propensity to invest once again matched the same level as that seen at AMB 2008 when the economy was still booming", said Ulrich Kromer, Managing Director of Messe Stuttgart.
74% of visitors were said it was ‘very probable’ that they would make an investment. Among these visitors, 60% were planning to make investments directly at the exhibition or in the following six months, and another 30% in the next twelve months.
13% of visitors wanted to spend more than €1 million. The corresponding figure two years ago was only 8%.
97% of visitors said that the importance of AMB for the metal working industry would continue to increase or at least remain at the same high level in future.
Dr. Wilfried Schäfer, Managing Director of the Association of German Machine Tool Manufacturers (VDW), said, "In our opinion, AMB 2010 was a great success. Visitors demonstrated a high level of expertise and they were very keen to make investments. We are confident that the large number of inquiries will lead to good business after the event.
The ‘Special show for young people’, which was organised by the VDW, went down well with younger visitors. A very large number of interested school students and apprentices made use of the opportunity to obtain information about occupational prospects in the metal working industry.
Attendance at AMB 2010 was also worthwhile for manufacturers of precision tools. Dr. Wolfgang Sengebusch, Managing Director of the Precision Tools Association in the German Engineering Federation (VDMA) said, "Right from the beginning, AMB 2010 was very positive in every respect. The exhibition halls were full every day just 15 minutes after the exhibition opened. Our members were all totally satisfied."
“After three days we had sold more machines than over the entire duration of AMB 2008", beamed Marcus Kurringer, Global Head of Marketing at Gebr. Heller Maschinenfabrik GmbH in Nürtingen.
Dr. Rüdiger Kapitza, Chairman of the Board of Management of Gildemeister AG, was extremely satisfied: "AMB 2010 proved to be very successful for our company and also showed that the demand for machine tools in Germany is picking up again. We achieved excellent results at this important German industry exhibition by selling 260 machines to the value of €51.4 million."
75 per cent of visitors came from industry, primarily from the mechanical engineering sector, metal working and metal processing companies, the automobile industry and toolmaking and mouldmaking firms. However, the visitors also included employees from metal construction enterprises, component suppliers, the iron, steel and metal goods industry, precision engineering/optics, the electrical engineering and electronics industry, medical technology, commission working companies and the aerospace industry.
AMB 2012 will be held again in Stuttgart from 18 to 22 September 2012.