16/12/10 – ISO Launches Explanatory Videos on Importance of Standards
In and effort to push the importance of standards in life, ISO has just released two new videos – one for the general public and the other for business and government audiences. The videos are desgined to communicate how standards help people in all aspects of daily life and provide tools to assist organizations in improving all aspects of their operations.
“ISO is the world’s largest developer of voluntary International Standards for business, government and society – and the question is, ‘”So what?’” comments ISO Secretary-General Rob Steele. “Our new videos provide crisp answers to that question by showing that ISO standards help to solve everyday problems and improve the quality of life for the general public, while providing practical tools to assist business and government leaders in tackling challenges and achieving their objectives.”
The video for the general public concludes, “ISO builds confidence: for today, for tomorrow and for the future,” while the video for business and government audiences ends with the message,” ISO tackles the issues that keep leaders awake at night, by working hard on global solutions to global challenges. Today, tomorrow and for the future.”
The videos, which have a run time of 2min 5sec each, have been produced in English and French and can be viewed via links on the ISO Website www.iso.org, on YouTube www.youtube.com/planetiso and soon on iTunes. They can also be downloaded via links on the ISO Store as m4v files for viewing on iOS platforms (iPhone, iPad and iPod). In addition, ISO has also released them as high resolution files on a DVD for showing in conference or presentation settings.
As ISO is a network of the national standards bodies of 163 countries, files without the English and French voiceovers are also included so that ISO’s members can add their own in their national language. ISO will be following up with a series of shorter videos on its standards for specific challenges, such as food safety, healthcare and the environment.
The videos were produced by the Communications Services of the Marketing, Communication & Information Department of ISO Central Secretariat.