Record result again at AMB
Total of 88,183 trade visitors at AMB 2012 – More exhibitors and visitors from abroad – AMB consolidates its place among the world’s top 5 events
"That was the best AMB ever", enthused Ulrich Kromer, Managing Director of Messe Stuttgart. This view was also shared by the exhibitors at AMB, International Exhibition for Metal Working, which closed its doors today after five days at the Stuttgart Trade Fair Centre. A total of 88,183 visitors (2010: 86,202) came to Stuttgart; 12 per cent (2010: 11 per cent) of them were from abroad. 17 per cent of foreign trade visitors came from Switzerland, 11 per cent from Austria, 7 per cent from France, 6 per cent from Italy and 5 per cent from Japan. The length of stay at the exhibition remained constant at 1.2 days.
"With this result, AMB underlined and further strengthened its importance as one of the world’s five most important industry exhibitions", concluded Kromer. The 1,344 exhibitors (according to the FKM Standard; 2010: 1,346) again presented a large number of new products and further developments, including some genuine world innovations. All nine exhibition halls and additional areas at the East Entrance were completely booked up, i.e. a total of 108,000 square metres (gross) of exhibition space were occupied.
The economic situation is still positive while demand is stable and continuing at a high level. In spite of a slight economic slowdown, the order situation in the industry is also very good. This applies, in particular, to manufacturers of precision tools. This positive mood could clearly be felt at AMB 2012. "As Chairman of the VDMA Precision Tools Association, I am delighted that the tool halls were very well-attended from the first to the last day of the exhibition. This is conclusive proof of the importance of AMB and also shows how vital precision tools are in relation to productivity, quality and sustainability“, commented Lothar Horn, Managing Director of Paul Horn GmbH, on the outcome of AMB. Dr. Wilfried Schäfer, Managing Director of the Association of German Machine Tool Manufacturers (VDW), also concurred with this opinion in the name of his members: "The companies are very satisfied with the outcome of the exhibition. Since the discussions with customers showed that there is a need for further investment, our industry can also look forward to good demand in the next few months."
The expertise of visitors was unanimously rated as very high. 76 per cent of all employed visitors at the exhibition actually said that they are solely responsible or partially responsible for purchasing and procurement decisions in their company, or that they acted in an advisory capacity regarding these decisions. Three quarters of visitors came from industry, 11 per cent from craft trades, 6 per cent from service companies, 4 per cent from commerce and the rest from consulting firms, universities, technical colleges, vocational schools and other sectors (multiple nominations possible). The majority of visitors came from the mechanical engineering industry (34 per cent), followed by the metal working and processing industry (21 per cent), the automotive/vehicle manufacturing industry (16 per cent), tool construction and mouldmaking (13 per cent), as well as metal construction enterprises, components suppliers, the iron, steel and metal goods industry, precision mechanics/optics, the electrical engineering/electronics industry, medical technology and other industries. The dominant industries among visitors corresponded exactly to the desired visitor target groups of exhibitors who were extremely satisfied with the potential customers on their stands. There was a relatively even picture regarding the size of the company from which visitors came: around one third of visitors came from companies with up to 49 employees, one third from companies with between 50 and 499 employees, and one third from companies with more than 500 employees.
Three quarters of respondents were definitely or perhaps planning to make investments. 59 per cent of respondents said that they would be investing immediately or in the next six months. 31 per cent were planning to make investments over the course of twelve months after the end of the exhibition. 44 per cent of people prepared to make investments were intending to spend up to €100,000. 36 per cent said that they would spend between €100,000 and €500,000. 9 per cent were prepared to spend up to €1 million. 12 per cent of people planning new purchases were intending to invest a sum in excess of €1 million. Visitors were primarily interested in milling machines, followed by lathes/automatic lathes, grinding machines and tool grinding machines, drilling machines, sawing and cutting-off grinding machines, flexible manufacturing cells and systems, and metal-removing machine tools. The interests of visitors coincided exactly with the machines and services presented by exhibitors, i.e. an ideal scenario for an exhibition. 91 per cent of visitors therefore rated AMB as "good" to "very good". There was a further rise among visitors’ intention to come back to the exhibition: 96 per cent of visitors were certain or were already thinking about attending the next AMB. More than one third of all visitors (36 per cent) said that they attended no other industry exhibitions. Anyone wanting to reach this visitor group can only do so at AMB.
Comments by other exhibitors:
Gisbert Krause, Managing Director, Hommel Group, Cologne: "AMB 2012 was a very good and successful exhibition for our company. Both Wollschläger and Hommel managed to acquire a large number of new customers and conclude numerous sales transactions. The atmosphere which we are taking into our ‘day-to-day activities" is very positive, and we are certain that business after the event will be a total success. AMB has become a brand name, and we are proud to be present at this event."
Dr. Thorsten Schmidt, Sales Director, Service & IT, DMG, Bielefeld: "We recorded a double-digit increase in the number of visitors compared with 2010. It is clear that we are not suffering a crisis. We therefore have a positive outlook regarding business after the event. Complete machining, also with the aid of robots, is still very much in vogue. Robots not only equip the machine, they can also brush and deburr the part."
Martin Winterstein, Corporate Development & Marketing, MAG, Göppingen: "By the end of the second day of the exhibition, we had already achieved our targets for AMB in terms of the number and quality of the discussions. Our stand was busier than in 2010, and visitors came with more specific demand inquiries. We met many prospective Russian customers who also made purchases. It was noticeable that many visitors came from Scandinavia. The expertise of visitors at AMB is now equivalent to that at EMO."
Gerhard Böhm, "Prokurist" (holder of a power of attorney) and Sales Director, Chiron, Tuttlingen: "That was the best start to the exhibition in the history of AMB. Good atmosphere and many new inquiries. A large number of customers are now wanting specifically to make investments. In the automotive and component supply industry there is great demand at present due to new products such as smaller engines, lightweight construction, diesel injection or turbochargers. We are only expecting a slowdown in the economy rather than a recession."
Mirko Merlo, President, Walter AG, Tübingen: "The rush of visitors was higher than in 2010. What was more important for me, however, was the impressive expertise of visitors, it was totally outstanding. People come with specific projects and clear requirements. We want to use new technologies to help customers to produce more quickly and more cost-effectively. Although there is a great deal of uncertainty on the market at present, Germany still holds an excellent competitive position."
Klaus Winkler, Managing Director, Gebr. Heller Maschinenfabrik, Nürtingen: "This was the best AMB for our company since 2008. There was a great deal happening right from the first day of the exhibition. Visitors demonstrated knowledgeable interest and came with specific inquiries. We do not believe that this trend will stop in the next few months. In particular, there is demand for solutions to production tasks in one set-up."
Achim Müller, "Prokurist" (holder of a power of attorney) and Sales Manager, Behringer, Kirchhardt: "We were and are very satisfied with AMB. There wwere large numbers of visitors on our stand every day. We received some specific inquiries and were able to conclude some sales transactions. Visitors came from right across the board – managing directors through to production workers. We met customers from Baden-Württemberg, North Rhine-Westphalia, north and east Germany, and Austria. It is very discernible that Stuttgart Airport is an invaluable advantage for travel to AMB. We are expecting good business after the event."
Dr. Jochen Kress, member of the Board of Management, Mapal Dr. Kress KG: "AMB 2010 was also a very good exhibition for our company. We are pleased and admittedly surprised that we met even more visitors on our stand this year."
Suse Genêt, Assistant Management Marketing + Exhibitions, Tornos Technologies Deutschland, Pforzheim: "The frequency of visitors on our stand at AMB 2012 was excellent. The visitor structure was first-class. Although Tornos has been exhibiting at AMB right from the very beginning, the atmosphere at the exhibition this year in particular was fantastic. We forged very many new contacts which included numerous foreign companies. It is now impossible to imagine Baden-Württemberg without AMB. It can even be said that AMB has now reached the level of an EMO."
Dr.-Ing. Klaus Christoffel, Marketing & Product Management, Sandvik Tooling Deutschland – Sandvik Coromant, Düsseldorf: "We held first-rate discussions and recorded visitor numbers which were as good as in 2010. The visitors had definite requirements which related to specific reasons in many cases. We are therefore hoping for a signal effect, also for business after the exhibition."
Ines Kaminzky, Head of Marketing/Communication, Agie Charmilles, Schorndorf: "AMB is a very good event for our company and has certainly shown an upward trend in the last few years. We had more visitors than ever before from north Germany, Austria and Switzerland. There was a clear improvement in the structure of visitors and the quality of the contacts."
Dr. Michael Heinrich, Chairman of the Board of Management, LMT Group, Oberkochen: "Certainly far more visitors than in 2010. Another noticeable aspect was the increased internationality which is also certainly due to the remarkable transport infrastructure with the proximity to Stuttgart Airport. AMB turned out better than was expected on account of the economic situation. It was also better than we anticipated in view of this background."
Ewald Seifried, Head of Domestic Sales, Hermle, Gosheim: "The number of visitors on our stand was roughly the same as at AMB 2010. The expertise of visitors was, as always, very good and we received many specific inquiries. Customers are looking for more precise and quicker processes in one set-up."
Prof. Dr.-Ing. Eberhard Abele, Managing Director of the Institute of Production Management, Technology and Machine Tools (PTW) at Darmstadt Technical University: "We hit the mark with the topics in our ‘Innovation Tour’. Visitors to complex high-tech exhibitions such as AMB require more orientation in order to be able to see as much as possible in a short space of time. Guided tours for visitors are very effective, our concept was successful. All the companies on our PTW stand are very satisfied."
Eugen Maurer, Product Manager, Lach Diamant, Hanau: "Great exhibition! You cannot believe how many top-class visitors came to our stand!"
Alison Green, Head of International Sales, Filtermist International Ltd., Shropshire, United Kingdom: "From our point of view, I can say the following: Filtermist International exhibited at AMB for the first time this year in order to present its new S Series of oil mist separators. And although the exhibition could be classified more as a national event, it still has an international character. This is due both to its strategically ideal location next door to Stuttgart Airport and its central geographical position which enabled us to meet many of our European suppliers and potential customers. Thank you very much for this truly very professional event."
William Beckett, Managing Director, William Beckett Plastics, Sheffield, United Kingdom: "Compared with our experience as a first-time exhibitor at AMB 2010, I was now really surprised at the significant increase in the number of exhibitors, especially in the area of the atrium at the East Entrance and in the gallery in Hall 1. I also saw a substantial increase in the number of visitors at AMB 2012. AMB is undoubtedly the largest and most important national event of its kind in Europe. You simply have to be there if you want to sell on the German mechanical engineering market.“
Romeo Adaci, Regional Sales Manager Germany, WFL Millturn Technologies, Sinsheim: “AMB 2012 was a great success for our company. As the market leader in the area of complete machining, we had a very large number of visitors on our stand. Thanks to the fantastic transport connections, the New Stuttgart Trade Fair Centre makes the exhibition a sensation. The organisation and logistics of the exhibition are also first-rate. In our opinion, AMB has reached the level of an EMO and is one of the most important exhibitions in Europe for our company. AMB is held in the right place at the right time."
Dr.-Ing. Ingolf Lammich, Managing Director, IMT Werkzeugmaschinen GmbH Deutschland, IMT Italian Machine Tools, Göppingen: "We met a very large number of visitors at this year’s AMB. Our first discussions took place at 09.15 on the first day of the exhibition. We regarded this as very positive. AMB is important to our company since it shows our links with the German-speaking market. AMB 2012 is one of the most important exhibitions for the IMT Group this year."
Kai Förster, Branch Manager, FPT Deutschland, FPT, Worms: "We are anticipating good exhibition business this year. AMB is very well-organised, and we are definitely intending to come back again in 2014."
Alain Reynvoet, Managing Director, Haas Automation Europe, Zaventem, Belgium: "The expertise of visitors at AMB 2012 was even better than two years ago. We used AMB this year as a European premiere for our latest CNC machine tool, the "UMC 750". Our attendance at AMB 2012 was therefore very successful, and we are expecting a positive outcome to the exhibition."
Andreas Lindner Managing Director, BIMATEC SORALUCE Zerspanungstechnologie, Limburg a. d. Lahn: "AMB proved to be surprisingly positive for our company and therefore again matched the level from 2008. We were able to acquire an astonishingly large number of new customers and projects. AMB has become the most important exhibition in Europe in the years when EMO does not take place."“
The accompanying programme of AMB 2012 focused on the trend topics of energy efficiency and sustainability. Visitors expressed keen interest in the topic of sustainability. It was the focal point of the "Blue Competence“ Initiative of the Association of German Machine Tool Manufacturers (VDW), other associations in the German Engineering Federation (VDMA) and other organisations in the mechanical engineering and plant construction industry. The guided visitor tours organised by the Baden-Württemberg Ministry of the Environment, Climate Protection and the Energy Sector also went down very well. During these guided tours interested visitors discovered how to handle cooling lubricants in an eco-friendly manner and look at the topic of energy efficiency in metal working from a practical standpoint. A large number of visitors took part in the "Metal Working Innovation Tour – Trends of Tomorrow", which was organised by the Institute of Production Management,
Machine Tools (PTW) at Darmstadt Technical University. The special show "Changing Technology" featuring historical machine tools and tools, as well as impressive company histories went down very well straightaway.
The shortage of skilled workers and engineers is still an urgent problem for companies. Visitors were able to obtain information at events about occupational opportunities in the metal working industry and during exciting professional competitions relating to these complex occupational images.
AMB 2014 will be held again in Stuttgart from 16 to 20 September 2014.